How Jeep Dealerships Built Automobiles and a Legacy

April 20th, 2018 by

Jeep Dealership

Jeep dealerships have a long and proud history. The Jeep brand was born as a war hero but soon became a legacy of freedom and power. Jeep is a brand that produces SUVs and off-road vehicles strictly, excluding a pickup truck or two. Such models as the Grand Cherokee are luxury segments, while ones like the Compass are smaller segments.

Jeep dealerships are a division of Fiat Chrysler Automobiles (FCA LLC), or formally Chrysler Group LLC, and has been since 1987. FCA LLC acquired Jeep brand vehicles from American Motors Corporation. With over 2,400 Jeep dealerships in only the United States, it has been a blooming enterprise for decades. Its most recent estimated worth is over 20 billion.


Jeep History

Before the 1940’s, “jeep” was actually a known term for new recruits of the United States Army. From that singular military slang term, automotive history was changed forever, and a legacy was born.

In the 1940s, the Jeep automobile was engineered as the 4×4 hero of the Second World War. On the civilian front, the more commercial jeeps were also gaining fame for its advanced 4×4 tech. It was the go anywhere and do anything vehicle that was hero approved.

Stepping into the 1950s, the Jeep was still a military force, but the grass-roots enthusiasts gave it additional growth as a freedom machine. Seven unique models allowed it to sore with the rise of recreation vehicles.

The 1960’s only furthered the Jeeps success with its new Jeep Wagoneer. Jeep became a dealership of innovation, offering fourteen refined models that fit into every category of recreation and professionalism.

The first ever full-time 4×4 system in the 1970s skyrocketed Jeep dealerships as an automotive leader of the 4×4 nation. Awards flooded the two-door full-sized Cherokee with its sporty charm. Six models once again elevated sales at the Jeep dealership.

The 1980s brought about the birth of the Jeep Cherokee XJ model. It once again took the market by storm as it revolutionized the 4×4 nation. A few automotive first presented by the XJ were uniframe construction, compact 4-door SUV, and a 4×4 system that could shift effortlessly.

The 90s brought about three Jeep dealership stars. The Grand Cherokee ZJ, the Wrangler TJ, and the Grand Cherokee WJ. The ZJ won over Jeep fans with its on and off-road capabilities, while the WJ near the end of the 90s became known as the most capable SUV on the market. During this decade Jeep dealerships sold an outstanding 629 thousand units.

Getting into the modern age of auto history, the 2000s stepped up with the Wrangler Rubicon, Compass, and Patriot. The Rubicon was objectively the most capable vehicle Jeep ever produced, while the Compass and Patriot were big wins for small cross-utility segments.

Today Jeep dealerships reach a global audience and continue to stay alive and further their legacy. It truly embraces the quote “heroes are remembered, but a legend never dies.”


What Jeep Dealerships Offer

Now that the epic history has been explained, it’s time to get a deep look at the stars of today.



The 2019 Jeep Cherokee got sleeker and more impressive than it has ever been. Staring at $24,690 this model offers five modernized custom trims from Latitude to Overland. Choose your power-ups with three impressive engines. The 2.4L Tigershark MultiAir 2 four-cylinder engine delivers up to 184 horsepower, the 3.2L Pentastar® V6 engine delivers up to 271 horsepower, and the 2.0L direct injection turbo engine delivers 270 horsepower. It can also pull 4,500 pounds. Sleek never felt so raw.


Grand Cherokee

The Grand Cherokee lives up to its larger namesake by having an amazing selection of twelve trim options, allowing you full control of what you want from your Jeep. Starting new at $34,995 you will get a 3.6-Liter V6 engine with 295 hp. The highest trims can pull up to 7,200 pounds. It is everything you want in a Jeep and more. With some luxurious features such as voice command, heated mirrors, and 7-inch touch display you will not only concur the road but feel right at home in the process



The Jeep Wrangler comes standard with a 3.6L V6 Engine. When it comes to power, it can push out 270 to 285 hp with 23 mpg highway. It can also tow 3,500 pounds, and the MSRP is $27,495. As for the key features, the Wrangler comes in 4 trims, Sport, Sport S, Sahara, and Rubicon. All, except the Sahara, give a choice of two or four doors, and only the Rubicon contains a rock- track 4×4 system. It is adventure and freedom combined.


Wrangler JK

Starting at $27,895 the Jeep Wrangler JK is everything the Wrangler is and more. It contains the same 3.6L V6 engine with 285 hp and 23 mpg highway. The difference comes from the exciting seven additional trim options, totaling ten in all. The Willy Wheeler, Golden Eagle, Freedom Edition, and Altitude trims are especially fun and unique options. Also, the JK has every trim available in two or four doors.



Everything about the 2017 Jeep Renegade screams fun; from the vibrant color options like Hypergreen and Solar Yellow to the uniquely modeled shape of the body. Starting at $17,995 you will get 1.4L Multiair Turbo Engine, premium cloth seating, keyless entry, and personalized cockpit instruments. The standard engine offers 160 hp and 20 mpg highway. Upgrade to one of the other five trims, and you can gain even more fun and luxurious features. The Renegade is the ultimate winner if you are a fan of unique recreation Jeeps.



Starting at $20,995 The Jeep Compass leads the way for affordable and authentic Jeeps. It refuses to give up any in-demand feature including five unique trims, a 2.4L Tigershark MultiAir 2 engine, ParkView rear backup camera, and a five-inch touch display. The engine has 180 hp with 32 mpg highway, and 2,000 pounds towing capacity, and the dimensions are 173″ length by 74″ width and 65″ Height. It is also one of the objectively best looking Jeep vehicles on the line

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